POCKET PARKS
POCKET PARKS
POCKET PARKS
Brand Identity | Print | Infographics | Research
2025
2025
A social awareness campaign that addresses park equity in Third Ward by proposing the creation of pocket parks in vacant lots or abandoned properties. These parks aim to provide safe and aceessible spaces for recreation and uplift neighborhoods. The campaign's identity system incorporates geometric shapes and a vibrant color palette, reflecting Third Ward's rich artistic culture. The system aligns with the campaign’s approach of breaking down the process of building a pocket park in order to help residents understand and take initiative.
A social awareness campaign that addresses park equity in Third Ward by proposing the creation of pocket parks in vacant lots or abandoned properties. These parks aim to provide safe and aceessible spaces for recreation and uplift neighborhoods. The campaign's identity system incorporates geometric shapes and a vibrant color palette, reflecting Third Ward's rich artistic culture. The system aligns with the campaign’s approach of breaking down the process of building a pocket park in order to help residents understand and take initiative.
A social awareness campaign that addresses park equity in Third Ward by proposing the creation of pocket parks in vacant lots or abandoned properties. These parks aim to provide safe and aceessible spaces for recreation and uplift neighborhoods. The campaign's identity system incorporates geometric shapes and a vibrant color palette, reflecting Third Ward's rich artistic culture. The system aligns with the campaign’s approach of breaking down the process of building a pocket park in order to help residents understand and take initiative.
Project Deliverables
11 x 17 Poster
Brochure Series
Brand Guidelines
