Houston First-AOSA
Houston First-AOSA
Houston First-AOSA
Visual Identity | Research | Package Design
Visual Identity | Research | Package Design
2025
2025
A bid proposal for Houston First inviting the American Optometric Association (AOA-AOSA) to host their annual convention in Houston. The proposal highlights all of the best in Houston from landmarks to resources using an overprint decoding system where readers use tools to uncover information. These tools simulate the organization's goals of seeing clearly the bigger picture while providing the best eye care through research. The proposal booklet includes interactive features such as maps that make it convenient and easy for people to plan their stay.
A bid proposal for Houston First inviting the American Optometric Association (AOA-AOSA) to host their annual convention in Houston. The proposal highlights all of the best in Houston from landmarks to resources using an overprint decoding system where readers use tools to uncover information. These tools simulate the organization's goals of seeing clearly the bigger picture while providing the best eye care through research. The proposal booklet includes interactive features such as maps that make it convenient and easy for people to plan their stay.
A bid proposal for Houston First inviting the American Optometric Association (AOA-AOSA) to host their annual convention in Houston. The proposal highlights all of the best in Houston from landmarks to resources using an overprint decoding system where readers use tools to uncover information. These tools simulate the organization's goals of seeing clearly the bigger picture while providing the best eye care through research. The proposal booklet includes interactive features such as maps that make it convenient and easy for people to plan their stay.
Project Deliverables
Research
Visual Identity
Package design
Proposal Presentation to Houston First
