A voting campaign encouraging Hispanic communities in Texas to vote, inspired by the famous Mexican bingo game “Lotería.” The widely popular game has continued to bring together generation after generation despite cultural or language barriers. The campaign playfully uses popular Mexican idioms, translating them literally, which sounds amusing to non-Spanish speakers. While the campaign maintains a lighthearted and humorous tone, it also emphasizes to younger generations their important role as the next representatives of the Hispanic community.