VOTA CON HUEVOS
VOTA CON HUEVOS
VOTA CON HUEVOS
Brand Identiy | Motion | Illustration
2025
2025
A voting campaign encouraging Hispanic communities in Texas to vote, inspired by the famous Mexican bingo game “Lotería.” The widely popular game has continued to bring together generations together despite cultural or language barriers. The campaign playfully uses popular Mexican idioms, translating them literally, which sounds amusing to non-Spanish speakers. While the campaign maintains a lighthearted and humorous tone, it also emphasizes to younger generations their important role as the next representatives of the Hispanic community.
A voting campaign encouraging Hispanic communities in Texas to vote, inspired by the famous Mexican bingo game “Lotería.” The widely popular game has continued to bring together generations together despite cultural or language barriers. The campaign playfully uses popular Mexican idioms, translating them literally, which sounds amusing to non-Spanish speakers. While the campaign maintains a lighthearted and humorous tone, it also emphasizes to younger generations their important role as the next representatives of the Hispanic community.
A voting campaign encouraging Hispanic communities in Texas to vote, inspired by the famous Mexican bingo game “Lotería.” The widely popular game has continued to bring together generations together despite cultural or language barriers. The campaign playfully uses popular Mexican idioms, translating them literally, which sounds amusing to non-Spanish speakers. While the campaign maintains a lighthearted and humorous tone, it also emphasizes to younger generations their important role as the next representatives of the Hispanic community.
Project Deliverables
11 x 17 Poster
Social Media Thumbnail
Animation
Sticker Series
Branded Merchadise
